Marcella Allison has over 25 years of experience working with successful entrepreneurs to help them grow their businesses. She was the business manager for Carl Solway Gallery, where she helped transform the small Cincinnati gallery into an international art phenomena. As a venture capitalist, she worked with entrepreneurs and founders to help launch dozens of early-stage medical start-ups. As an entrepreneur herself, she built a successful direct response copywriting agency that works with some of the largest financial publishers, alternative health publishers, and supplement manufacturers in the country.
Today, she is a top direct response copywriter, an in-demand copy chief, sought-after mentor, and founder of the (Not So) Secret Order of the Titanides, a supportive community for women entrepreneurs.
Marcella was awarded the 2018 Copywriter of the Year, by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. Past recipients of this prestigious industry award include Richard Armstrong, Carline Anglade-Cole, Jedd Canty, Clayton Makepeace, Bob Bly, and Dan Kennedy.
Her company, Copy Harvest, assists companies in maximizing their copywriting resources. Her clients include The Motley Fool, Bottom Line, Inc., Advanced Bionutritionals, Money Map Press, Natural Health Sherpa, and others.
Her new book, "Why Didn't Anybody Tell Me This Sh*t Before?", a collection of wit and wisdom about life and work by women in business, is on sale now. Click here to buy your copy now.
Copy Harvest is named in honor of my grandfather, Robert Reeder, who was the first entrepreneur I ever knew. My grandfather and his twin brother, Ross Reeder, farmed together for more than 80 years. It was my grandfather who taught me the value of hard work, honesty, and generosity. He was also an incredibly shrewd commodities trader and business man who survived every kind of weather, financial hardship, and market...
Marcella has copy-chiefed several of my promotions for A-list publisher Bottom Line Inc. All of them went on to become controls.
It is very rare these days to find a writer good enough to beat your control. It is rarer still for that control to keep...